It's important to focus on benefits rather than features. In this article we see that the great Apple Company does just that:
"Apple has always focused on a personal approach to marketing products. The brand makes consumers want its devices by marketing how the latest device makes users’ lives better and easier. Apple convinces consumers that they need the latest iPhone or iPad. The brand doesn’t talk about technical features — it keeps the focus on the product. Instead of talking about the processor or the screen, Apple tells consumers how they’re going to use the product and the reason it’s better than competitors’ similar products."
"Apple has always focused on a personal approach to marketing products. The brand makes consumers want its devices by marketing how the latest device makes users’ lives better and easier. Apple convinces consumers that they need the latest iPhone or iPad. The brand doesn’t talk about technical features — it keeps the focus on the product. Instead of talking about the processor or the screen, Apple tells consumers how they’re going to use the product and the reason it’s better than competitors’ similar products."
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